The modern-day Internet is mostly controlled by technology giants offering services and products that provide significant convenience for the ‘customer’, often at the cost of the ‘customer’ being somehow used as the ‘product’. Services quickly becoming ‘essential’ in our lives are used to collect enormous amounts of private data and metadata about us. This unnecessary (meta)data can be potentially misused purposefully or accidentally for all kinds of reasons; to profile users, monitor habits, predict behavior, target ads, restrict access, discriminate against, plus more. Hackers or other malicious actors can potentially gain unauthorised access to valuable data.
Digital Privacy & Secure Technology is important because it safeguards personal integrity, promotes trust in digital interactions, and upholds the fundamental rights of individuals & organisations in an increasingly data-driven ‘connected’ world. The right to choose which private data is shared, setting boundaries, to disconnect or go safely offline and re-connect within.
We support an open equitable ‘connected experience’ that remembers presence amongst mankind, promotes digital privacy and cyber security, preserves data ownership, provides transparency, values respectful freedom of speech, sparks innovation, safeguards mankind’s sanctity; whilst balancing usability, creativity, integrity & enjoy-ability.
Information is Power. Data about People or Projects is Precious Information. One’s own Data & Identity is one’s own Responsibility to Protect. Control technology so technology truly serves you. Trust your place in cyberspace.
Adam M, Founder
"No one shall be subjected to arbitrary interference with his privacy, family, home or correspondence, nor to attacks upon his honour and reputation. Everyone has the right to the protection of the law against such interference or attacks."
Article 12 - Universal Declaration of Human Rights
"Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers."
Article 19 - Universal Declaration of Human Rights
Your Privacy Journey is
Your Commitment
Welcome to a journey where your privacy isn’t just a preference; it’s a declaration of your basic human rights. You’ve chosen a path less traveled, one that not only respects your privacy but actively guards it. This choice, noble and necessary, comes with a commitment to embrace change, learn, and adapt to a new digital ethos.
If you choose, you can be totally in the drivers seat of your digital experience; through responsibility comes freedom. Less becomes more.
A New Perspective on Technology
Enjoy modern technology without compromising your privacy or health
Unlike mainstream tech giants, we believe in putting people before profit, ensuring your choices don’t come at the expense of your privacy. By choosing our products, you’re not just making a purchase; you’re making an investment in your way forward of using technology with more intention and control. We’re here to support your journey.
Evolving Together: Knowledge, Habits, and Choices
In a world where technology and privacy often seem at odds, staying informed and adaptable is key. Understanding the nuances of privacy tools, alongside evolving digital habits, is essential. Your willingness to learn and grow is crucial in ensuring that technology enhances your life without infringing on your privacy. Yes, it might mean an extra click or two, but these small steps are significant in safeguarding the integrity of a more trustworthy digital experience.
Comprehending the 'Layers of Trust & Protection'
There are multiple spheres of influence in our control. The more we have privacy-focused secure forward thinking in each layer, the more trustworthy the overall computing experience becomes. We like to call it the Layers of Trust & Protection. We provide the Hardware/OS/Bundle and support Your Process for “You” (the “user”, or “master”) of your technology.
You
Ultimately, the most important layer is you. You’re the driver. When armed with knowledge and best practices, you can navigate the digital realm confidently, and without fear. It starts with your responsible decision; we provide assistance with your transition.
Software / Apps
An app is a computer program designed to carry out a specific task other than one relating to the
operation of the computer itself. App is granted certain permissions within the framework of the operating system + hardware. Can potentially be a telemetry recording device, depending on the goals of the author or "features" of the app. Word processors, media players, accounting software, calculator app; are examples.
OS (Operating System)
An OS is low-level Software designed to control the hardware of a specific data-processing "computer" system in order to allow users and application programs to make use of it. Think of it as the middle-man who has full control of the physical machine, and provides the base user experience. Can potentially be a telemetry recording device, depending on the goals of the author or "features" of the operating system.
Hardware
Trust begins with the physical hardware. Computer hardware consists of the mechanical, magnetic, electronic, and electrical components making up a computer system. Who made it? Does it contain embedded proprietary un-trusted un-inspected un-audited code? Or does it contain open-source free-to-inspect audited and community driven code? Any back-doors embedded? Can we trust it?
Understanding the Layers of Protection
There are multiple spheres of influence in our control. The more we have privacy-focused secure forward thinking in each layer, the more trustworthy the overall computing experience becomes. We like to call it the Layers of Trust & Protection. We provide the Hardware/OS/Bundle and support Your Process for “You” (the “user”, or “master”) of your technology.
Hardware
Trust begins with the physical hardware. Computer hardware consists of the mechanical, magnetic, electronic, and electrical components making up a computer system. Who made it? Does it contain embedded proprietary un-trusted un-inspected un-audited code? Or does it contain open-source free-to-inspect audited and community driven code?
OS (Operating System)
An OS is low-level Software designed to control the hardware of a specific data-processing "computer" system in order to allow users and application programs to make use of it. Think of it as the middle-man who has full control of the physical machine, and provides the base user experience. Can also potentially be a telemetry recording device.
Software / Apps
An app is a computer program designed to carry out a specific task other than one relating
to the operation of the computer itself.
Word processors, media players, and accounting software are examples.
You
Ultimately, the most important layer is you. You’re the driver. When armed with knowledge and best practices, you can navigate the digital realm confidently, and without fear.
This journey you're embarking on with us isn't just about using technology differently; it's about redefining what it means to live in a digital age without compromising what's inherently yours: your privacy for your private data. Welcome to a community where your commitment to learning and patience in adapting marks the beginning of a more secure, private, and empowered digital life.
Whitepaper: “The right to privacy in the digital age” (2022)
Report of the Office of the United Nations High Commissioner for
Human Rights.
Passionate about Digital Privacy
Our Commitment
Privacy & freedom of choice is not merely a privilege; it’s an essential human right that forms the cornerstone of our individual freedom and dignity.
In an era where innovation often comes at the expense of our personal privacy, we stand as a beacon for a healthier alternative. Why should we compromise our digital autonomy for convenience? We believe in empowering you to reclaim control over your digital journey. Our mission is to provide you with and support you with alternative technologies that allow you to choose.
We are a people-before-profit social enterprise. We’re reinvesting back into the open-source people world. We put people first, before technology, and certainly before any potential profits. We’re almost not-for-profit. We are here for the benefit of all, individuals, corporations, governments, NGO, everyone; we believe everyone deserves respectful technology that serves us for the better. We have no investors, no debt, and operate on a model that allows us to be here in service. Everyone deserves alternatives that are also trustworthy.
Shared Core Values
Creativity
We harness creativity as the driving force behind innovation, ensuring that our passion translates into meaningful enhancements for you over time.
Commitment
Our dedication to enhancing digital privacy and cybersecurity is real & true. We offer alternative solutions, that come with revised commitments in how we use technology going forward.
Community
By fostering a sense of community, we believe in the collective power of support, sharing knowledge, and raising the awareness & knowledge levels.
Confidentiality
Integrity and trust is our ethos. Treat others as you would like to be treated. Interact publicly when you want, have privacy & confidentiality when you want.
Facilitating Your Journey to Digital Empowerment
Embarking on this path towards digital empowerment is a transformative journey, one that involves learning and adapting to new practices in managing your digital life. It requires a shift, but you’re not alone. Our commitment extends to offering personalised support, including one-on-one training, workshops for teams, and ongoing email assistance, guiding you every step of the way.
A Future Focused on You
“Without privacy, there is no point in being an individual.”
– Jonathan Franzen –
At the core of our ethos is the belief that privacy is a universal right, deserving of uncompromising respect, honour and protection. Your personal data is a precious asset, and like the curtains we draw at night, you should have the power to safeguard your digital existence while enjoying the benefits of modern technology. With upcoming knowledge yet to be released, learning to leverage technology for your benefit is the first step towards regaining confidence and control over your digital life.
Empowering Digital Privacy and True Cyber Security Protection
We envision a future where technology enhances your life without infringing on your privacy, security or ability. Our team is committed to realizing this future, ensuring that technology serves humanity, not the other way around. Join us in reclaiming control over your digital world.